{"title":"Hair Styling Collection","description":"","products":[{"product_id":"sea-salt-spray","title":"Sea Salt Spray","description":"Achieve effortless, beachy waves with our Sea Salt Spray—the ultimate styling secret for textured, voluminous hair. This lightweight formula creates that coveted undone look while adding grip and definition to every strand. Perfect for fine hair that needs extra body, it works beautifully on all hair types.\n\nCrafted with care: sulphate-free, paraben-free, cruelty-free, and 100% vegan. Get salon-worthy texture at home, naturally.","brand":"My Store","offers":[{"title":"Default Title","offer_id":52756522303830,"sku":null,"price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/8181\/1286\/files\/DSC5815.jpg?v=1779402481"},{"product_id":"volumising-dust","title":"Volumising Dust","description":"Elevate your hair game with this invisible volumizing powder—the ultimate secret weapon for effortless texture and lift. Designed to work seamlessly with every hair type and style, it delivers a flawless matte finish without any visible residue. Whether you're chasing runway-ready volume or subtle texture, this rewarding formula transforms flat hair into dimensional, touchable locks in seconds. Perfect for refreshing second-day hair, creating grip for styling, or adding that coveted editorial finish. Lightweight, buildable, and undetectable—your new styling essential.","brand":"My Store","offers":[{"title":"Default Title","offer_id":52766326554966,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/8181\/1286\/files\/DSC5786.jpg?v=1779402696"},{"product_id":"moulding-cream","title":"Moulding Cream","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSculpt, shape, and shine with effortless control. Our Moulding Cream delivers pliable, medium hold that works with your natural texture—no stiffness, no crunch. Add volume and luminous shine to any hairstyle while keeping your look touchable and moveable all day. Paraben free and cruelty free, because great style shouldn't compromise your values.\u003c\/p\u003e\n\u003cp\u003ePerfect for all hair types, especially those seeking natural movement and shine. Ideal for wavy, curly, and textured hair that needs definition without heaviness. Works beautifully on straight and fine hair too.Use less for subtle control, more for enhanced volume and grip.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":52939146625366,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/8181\/1286\/files\/DSC56702.jpg?v=1779403679"},{"product_id":"deluxe-pomade","title":"Deluxe Pomade","description":"\u003cp\u003eAchieve the perfect polished look with Deluxe Pomade, the ultimate styling solution for men with thick, coarse, or textured hair. This premium strong-hold formula delivers a classic, high-gloss finish that keeps your style locked in place all day. Shape, mold, and restyle as needed without flaking or buildup. Paragon-free and cruelty-free, so you can feel confident about what you're putting in your hair. Transform your grooming routine with professional-grade hold and shine.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":52976366289238,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/8181\/1286\/files\/DSC5404.jpg?v=1778535144"},{"product_id":"texture-paste","title":"Texture Paste","description":"\u003cp\u003eThis Texture Paste delivers professional-grade control with a natural, undone finish that enhances movement and definition without stiffness. Perfect for wavy, curly, and textured hair types, it provides pliable hold that works with your hair's natural pattern rather than against it. Made with paraben-free, cruelty-free ingredients, this paste is ideal for creating effortless texture, tousled waves, and defined curls. Whether you're styling thick, coily, or naturally textured hair, it offers the grip you need with the flexibility to restyle throughout the day.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":53188670783830,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/8181\/1286\/files\/DSC5398.jpg?v=1778447273"},{"product_id":"fibre-gum","title":"Fibre Gum","description":"\u003cp\u003eFibre Hair Gum is the ultimate styling solution for all hair types, delivering a flexible hold that works with your natural texture rather than against it. Perfect for creating effortless, textured looks with a subtle shine, this lightweight formula lets you manipulate, separate, and piece out your hair for that coveted undone aesthetic. Featuring advanced elastic fibre technology, this gum creates fine spiderweb-like strands when rubbed between your palms — giving you complete control and precision application. A little goes a long way — simply work a small amount through damp or dry hair to achieve the exact definition and movement you want. Whether you're crafting a tousled crop, textured quiff, or messy fringe, this gum adapts to your style. Paraben-free and cruelty-free, it's a guilt-free choice for conscious styling.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":53188850319702,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/8181\/1286\/files\/DSC5381.jpg?v=1778446678"},{"product_id":"dy-matte-clay","title":"Dy Matte clay","description":"\u003cp\u003eDry Matte Hair Clay is the ultimate styling solution for men seeking a natural, textured look. Designed for all hair types, this pliable formula delivers a firm, long-lasting hold without the shine—perfect for creating effortless, undone styles. Whether you have thick, curly, straight, or fine hair, this versatile clay adapts to your styling needs. Work it through damp or dry hair for complete control and a professional matte finish that lasts all day. Crafted with care: paraben-free and cruelty-free, so you can style with confidence.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":53188958880086,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/8181\/1286\/files\/DSC5377.jpg?v=1778445373"},{"product_id":"grooming-clay","title":"Grooming Clay","description":"\u003cp\u003eAchieve effortless style with our premium Grooming Clay—the ultimate solution for all hair types. Crafted to deliver a sophisticated matte finish, this versatile formula thickens, defines, and controls your hair with exceptional texture and hold. Perfect for short to medium-length hair, our clay works seamlessly on straight, wavy, curly, and coily textures, giving you the freedom to create any look. Whether you're after a textured quiff, a natural tousled finish, or structured definition, this powerhouse product adapts to your styling needs. Formulated with care: paraben-free and cruelty-free, so you can feel confident about what you're putting in your hair. Experience professional-grade grooming that respects both your hair and your values.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":53189573968214,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/8181\/1286\/files\/DSC5377.jpg?v=1778445373"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/8181\/1286\/collections\/DSC5377.jpg?v=1779131894","url":"https:\/\/negusgentlemenscare.com\/collections\/hair-styling-collection.oembed","provider":"Negus Gentlemen's care Ltd","version":"1.0","type":"link"}